I help founders and online businesses turn strong ideas into copy that connects, converts, and sounds like a human wrote it.
I'm Adriano — 23 years old, based in the Netherlands, originally from Peru. I graduated with a GPA of 8.0 and distinction from Tilburg University, top 13% of my cohort, in International Business.
I've worked in product marketing at a multinational chemical company in Terneuzen, managed online campaigns for a robotics tech startup in Rotterdam, and built email systems from the ground up for a personal brand with a six-figure audience. In between, I've handled 100+ sales conversations a day, booked 69 calls in under three months, and studied buyer psychology with the kind of focus most people reserve for things they actually get paid to obsess over.
What I actually do is understand people deeply enough to write for the specific person on the other side of the screen — and make your offer feel as good as it is.
I work with founders and online businesses who have built something real, and whose words haven't caught up to their offer yet. If that's you, keep reading.
Your email list is an asset most businesses underuse. Most lists are full of people who subscribed with hope and went cold. I build the sequences that change that — from welcome flow to nurture to conversion. Every email written after studying your audience first, never from a template.
74% open rate — Klaviyo campaignLanding pages. Sales pages. VSL scripts. The words people read right before they decide. Written to make your reader feel understood — which is the only thing that actually makes them buy.
For launches, offers & funnelsMost brands sound interchangeable in their niche. I find the angle, the tone, and the message that makes yours unmistakable — then build a content framework your audience actually wants to follow.
For brands ready to stop blending inShort-form video scripts. LinkedIn posts. Instagram carousels and reels. Written to stop the scroll, connect, and fill the calendar. Content that builds trust before it ever asks for anything — and still converts.
92% completion rate — LinkedIn carouselA fitness brand with real reach and a six-figure audience — and no email system to activate it. The list existed. It just wasn't connected to anything tangible that moved people.
Built their entire email marketing infrastructure using Klaviyo — welcome sequence, lead nurture, VSL-driving campaigns. Before writing a single word, I spent time inside the audience: understanding what they feared, what they wanted to feel, and what gap existed between where they were and where they wanted to be. The copy came after that.
74% open rate on the Klaviyo campaign. A list that now works while the founder focuses on everything else.
A pioneering robotics company working at the frontier of metal 3D printing and automated welding. Technology this advanced deserves marketing that communicates its value clearly — to engineers, manufacturers, and decision-makers alike.
Managed LinkedIn and Instagram campaigns end-to-end: ideation, writing, scheduling, publishing. Worked one-on-one with the Head of Sales to align marketing and sales messaging. Translated complex technical innovation into content that made people stop, read, and engage.
92% completion rate and 90% click rate on a single LinkedIn carousel — in a category where industry average engagement sits below 5%. The post is linked above.
A personal brand with strong reach and a high-ticket fitness offer, with a growing audience that was actively refining and solidifying their sales system.
Executed the full DM conversion process: 100+ prospect conversations daily, objection handling, lead qualification, and guiding people to book without ever feeling pushed. The words did the work so the founder didn't have to.
69 sales calls booked in under three months. A 13% close rate on a high-ticket offer — which means the leads weren't just plentiful, they were qualified.
Client references available on request — happy to connect you directly with anyone I've worked with.
References availableBefore I write a single word, I study your audience — what they fear, what they want, what makes them move.
We define what success looks like before the work starts. Clear deliverables, clear timeline, clear outcome.
Copy written for the real person reading it — not a demographic average, not a generic buyer persona.
Two rounds of revisions included. Your voice, your brand, your audience — made as sharp as it can be.
You get the work plus clear notes on how to use it. The relationship doesn't end when the file is sent.
If you've read this far, something resonated. Let's find out if we're a good fit — no hard pitch, just a conversation.